Marketingová strategie J&T Banka, a.s. (2024)

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Bc. Pavlína Šnejdrová

Diplomová práce

Marketingová strategie J&T Banka, a.s.

Marketing Strategy of the J&T Bank, a.s. Company
Anotace:

Diplomová práce se zaobírá marketingovou strategií společnosti J&T Banka, a.s., která se zabývá především investiční činností na kapitálovém trhu. Tato práce je rozdělena na dvě části – teoretická a empirická část práce. Teoretická část je vytvořena v podobě literární rešerše vztahující se k této problematice. Druhé části práce, empirické, je představena společnost jako taková a následně provedeny …více

Abstract:

The diploma thesis deals with the marketing strategy of the company J&T Banka, a.s., which is deals mainly with investment activities on the capital market. This thesis is divided into two parts – theoretical and empirical part of the thesis. The theoretical part is created in the form of literature search related to this issue. The second part of the work, empirical, introduces the company as such …více

Klíčová slova

marketing marketingová strategie marketingový mix bankovnictví investice marketingová komunikace klient

Keywords

marketing marketing strategy marketing mix banking investment marketing communication client

Jazyk práce: čeština

Datum vytvoření / odevzdání či podání práce:30. 3. 2022

Obhajoba závěrečné práce

  • Vedoucí: Ing. Stanislav Rojík, Ph.D.

Citační záznam

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ŠNEJDROVÁ, Pavlína. \textit{Marketingová strategie J\&{}T Banka, a.s.}. Online. Diplomová práce. Praha: Česká zemědělská univerzita v Praze, Provozně ekonomická fakulta. 2022. Dostupné z: https://theses.cz/id/nk2tkf/.

ŠNEJDROVÁ, Pavlína. <i>Marketingová strategie J&amp;T Banka, a.s.</i>. Online. Diplomová práce. Praha: Česká zemědělská univerzita v Praze, Provozně ekonomická fakulta. 2022. Dostupné z: https://theses.cz/id/nk2tkf/.

ŠNEJDROVÁ, Pavlína. Marketingová strategie J&T Banka, a.s.. Online. Diplomová práce. Praha: Česká zemědělská univerzita v Praze, Provozně ekonomická fakulta. 2022. Dostupné z: https://theses.cz/id/nk2tkf/.

@MastersThesis{Snejdrova2022thesis,
AUTHOR = "Šnejdrová, Pavlína",
TITLE = "Marketingová strategie J&T Banka, a.s. [online]",
YEAR = "2022 [cit. 2024-06-28]",
TYPE = "Diplomová práce",
SCHOOL = "Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaPraha",
NOTE = "SUPERVISOR: Ing. Stanislav Rojík, Ph.D.",
URL = "https://theses.cz/id/nk2tkf/",
}

@MastersThesis{Snejdrova2022thesis,
AUTHOR = {Šnejdrová, Pavlína},
TITLE = {Marketingová strategie J&T Banka, a.s.},
YEAR = {2022},
TYPE = {Diplomová práce},
INSTITUTION = {Česká zemědělská univerzita v Praze, Provozně ekonomická fakulta},
LOCATION = {Praha},
SUPERVISOR = {Ing. Stanislav Rojík, Ph.D.},
URL = {https://theses.cz/id/nk2tkf/},
URL_DATE = {2024-06-28},
}

{{Citace kvalifikační práce| příjmení = Šnejdrová| jméno = Pavlína| instituce = Česká zemědělská univerzita v Praze, Provozně ekonomická fakulta| titul = Marketingová strategie J&amp;T Banka, a.s.| url = https://theses.cz/id/nk2tkf/| typ práce = Diplomová práce| vedoucí = Ing. Stanislav Rojík, Ph.D.| rok = 2022| počet stran =| strany =| citace = 2024-06-28| poznámka =| jazyk = }}

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Instituce archivující a zpřístupňující práci: Česká zemědělská univerzita vPraze, Provozně ekonomická fakulta

Česká zemědělská univerzita vPraze

Provozně ekonomická fakulta

Magisterský studijní program / obor:
Ekonomika a management / Provoz a ekonomika

Práce na příbuzné téma

Seznam prací, které mají shodná klíčová slova.

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  • Specifiky integrované marketingové komunikace ve vybraných oborech – entertainment marketing (projekt dramaturgie, produkce a marketingové komunikace eventu)
    Kamila Urbánková
  • Marketingová komunikace a síťová média (elektronický marketing)
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  • Politický marketing - marketingová komunikace konzervativních evropských stran
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  • Integrovaná marketingová komunikace - využití a propojení jednotlivých nástrojů komunikace v praxi
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  • zaverecna_prace.pdf_
  • zaverecna_prace_Archive.pdf

thesis zaverecna_prace.pdf_

Mach, J.

1. 4. 2022

  • Co je jinak přidání souboru

    Marketingová strategie J&T Banka, a.s. (2)

    Soubor nebo složku lze nahrát pomocí tlačítka Přidat.

  • Co je jinak další operace se soubory

    Marketingová strategie J&T Banka, a.s. (3)

    Podrobnosti lze zjistit označením příslušného řádku.

  • Co je jinak pohled pro experty

    Marketingová strategie J&T Banka, a.s. (4)

    Pro častou práci je možné zvolit režim Více možností.

  • Co je nové vyhledávání souborů

    Marketingová strategie J&T Banka, a.s. (5)

    Vyhledávaný výraz můžete zadat přímo do adresního řádku.

  • Co je nové rychlý přístup k souborům

    Marketingová strategie J&T Banka, a.s. (6)

    Pomocí funkce Nedávné je možné se rychle vrátit k právě prohlíženým souborům. Oblíbené soubory je také možné označit Hvězdičkou.

  • Co se chystá

    Marketingová strategie J&T Banka, a.s. (7)

    Připravujeme další vylepšení pro mobilní zařízení.

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Which of the following are elements of the marketing mix? ›

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The four Ps are a “marketing mix” comprised of four key elements—product, price, place, and promotion—used when marketing a product or service. Typically, successful marketers and businesses consider the four Ps when creating marketing plans and strategies to effectively market to their target audience.

What are the 7 P's of marketing? ›

Which are: Product, Price, Promotion, Place, People, Packaging, and Process.

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